Starter Pack Catalogue Ads

28 September 2026 · Copy for three new catalogue ads, one in each of the Tomato, Seasonal and Everything else ad sets. Each ad shows only the Starter Packs from its ad set in Petite, Standard and Grand, and each card links to its own product page. In each ad, two main texts are ones already working well in your ads, and three are new, so we learn something as well as sell. The new lines follow your notes: more British, and a little less direct. Approve, edit or reject each line, then press Send.

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Tomato ad set: Tomato Vine Starter Packs Seasonal ad set: Amber Starter Packs Everything else ad set: Seasalt, Orangery, Eden and Roses Starter Packs

Tomato ad set: Tomato Vine Starter Packs3 products · 5 main texts · 5 headlines

Runs in the Tomato ad set alongside the other Tomato ads.

Sends to /products/tomato-vine-refillable-candle-starter-pack-standard-size

Products in this ad: Tomato Vine Starter Pack in Petite, Standard and Grand (Squashed Tomato Pott, Tomato Vine candle refill and a MatchPott). Main texts 1 and 2 are already working in your Tomato ads. Main text 2 is the best-selling Tomato text we have run, 95 orders since July, but it starts with the greenhouse line you cut on 23 Sept, so it is your call whether it comes back. Main texts 3 to 5 are new.

The three products this ad shows. Each card links to its own product page.

Primary Text

P1 · Already working: the collaboration EditedRevised since your edit

Pott Candles, hand-thrown in the UK. Isle of Wight Tomatoes, hand-picked in the Arreton Valley for fifteen years. Two British makers, same values, one fresh collaboration. Meet the Squashed Tomato Splatter Pott and the Tomato Vine Candle Refill. Green, herbal and greenhouse-fresh, in a Pott you’ll keep for years. When the wax runs out, you don’t bin the candle. You order a refill. Same Pott, every time.

We have revised this line since you edited it.

P2 · Already working: best-selling Tomato text EditedRevised since your edit

It smells like a warm greenhouse in July. Ripe tomato vines, crushed leaves, a little herbal sharpness. Tomato Vine is our collaboration with Isle of Wight Tomatoes, hand-picked in the Arreton Valley for fifteen years. Poured in natural wax, inside the hand-thrown Squashed Tomato Splatter Pott. When it runs low, you refill it and keep the Pott.

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P3 · New: one box, everything in it EditedRevised since your edit

The Tomato Vine Starter Pack is one box with everything in it. There’s the handmade Squashed Tomato Pott, a Tomato Vine candle refill and a matching MatchPott for your matches. It’s rather a lovely box to open. When the candle has finished, you simply keep the Pott and pop in a new refill.

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P4 · New: which size, for which room EditedRevised since your edit

There are three sizes of the Tomato Vine Starter Pack, depending on where you’d like it to live. The Petite is lovely on a bedside table or in the bathroom. The Standard is our most popular and sits nicely on a kitchen worktop. The Grand is for bigger, open-plan rooms, or if you like a stronger scent. Each one comes with the handmade Squashed Tomato Pott, a Tomato Vine candle refill and a MatchPott.

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P5 · New for Tomato: buy the Pott once EditedRevised since your edit

Buy the Pott once, then simply refill it. Your Squashed Tomato Pott is handmade in the UK and made to stay with you for years. When the Tomato Vine candle has finished, put the Pott in warm water, lift out the old wax and drop in a new candle refill. It takes about a minute. Tomato Vine for now, and then whatever scent you fancy next...

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Headlines

H1 Tomato Vine Refillable Candle Starter Pack (Petite Size) Edited

the product’s own name, filled in automatically for each card

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H2 Two British Makers. One Limited Drop. Edited

already working, your best Tomato headline

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H3 Tomato Vine. Refillable Pott. Edited

already working

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H4 The Tomato Vine Starter Pack Edited

new, same pattern as “The Orangery Starter Pack.”, which worked well

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H5 Everything you need, in one box Edited

new

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Seasonal ad set: Amber Starter Packs3 products · 5 main texts · 5 headlines

Runs in the Seasonal ad set with the Rust & Amber ads.

Sends to /products/amber-refillable-candle-starter-pack-standard-size

Products in this ad: Amber Starter Pack in Petite, Standard and Grand (Rust Pott, Amber candle refill and a Rust MatchPott). Main text 1 is your own Rust & Amber edit, the best of the Amber lines so far. Main text 2 is the autumn line already running across your ads. Main texts 3 to 5 are new.

The three products this ad shows. Each card links to its own product page.

Primary Text

P1 · Already working: your Rust & Amber edit EditedRevised since your edit

Buy the Pott once, then simply refill it. The Rust Pott is handmade in the UK and made to stay with you for years. When your Amber candle has finished, put your Pott in warm water, lift out the old wax and drop in a new candle refill. It takes about a minute. Amber this autumn, and then whatever scent you fancy next...

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P2 · Already working: one Pott, every season EditedRevised since your edit

Most candles get burnt, and that’s the end of them. A Pott works differently. The Pott stays on your shelf, year after year. Only the candle refill inside changes. Warm and woody as the evenings draw in. Brighter again when spring comes round. Whatever suits the season. One Pott. Every season.

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P3 · New: one box, everything in it EditedRevised since your edit

The Amber Starter Pack is one box with everything in it. There’s the handmade Rust Pott in its burnt orange glaze, an Amber candle refill and a matching Rust MatchPott for your matches. It’s rather a lovely box to open. When the candle has finished, you simply keep the Pott and pop in a new refill.

We have revised this line since you edited it.

P4 · New: which size, for which room EditedRevised since your edit

There are three sizes of the Amber Starter Pack, depending on where you’d like it to live. The Petite is lovely on a bedside table or in a cosy corner. The Standard is our most popular and sits nicely in the kitchen or living room. The Grand is for bigger, open-plan rooms, or if you like a stronger scent. Each one comes with the handmade Rust Pott, an Amber candle refill and a Rust MatchPott.

We have revised this line since you edited it.

P5 · New: when the evenings draw in EditedRevised since your edit

Amber is the one for when the evenings start drawing in. Warm sandalwood, cedar and amber, with jasmine, lily and a very subtle ginger spice. It’s cosy rather than sweet, and it comes in the new Rust Pott, handmade in the UK. The Starter Pack has everything you need to begin, and the Pott is yours to keep for years.

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Headlines

H1 Amber Refillable Candle Starter Pack (Standard Size) Edited

the product’s own name, filled in automatically for each card

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H2 Amber. Refillable Pott. Edited

already working, the best Amber headline so far

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H3 A Scent Worth Sitting With Edited

already working

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H4 The Amber Starter Pack Edited

new, same pattern as “The Orangery Starter Pack.”, which worked well

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H5 A candle Pott you’ll keep for years Edited

new

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Everything else ad set: Seasalt, Orangery, Eden and Roses Starter Packs12 products · 5 main texts · 5 headlines

Runs in the Everything else ad set. Seasalt leads.

Sends to /products/seasalt-refillable-candle-starter-pack-standard-size

Products in this ad: Seasalt, Orangery, Eden and Roses Starter Packs, each in Petite, Standard and Grand. This ad shows several scents at once, so the headlines work for any scent. Main text 1 is already working across your ads. Main text 2 builds on the Orangery Starter Pack text that sold well, without the price. Main texts 3 to 5 are new. Sue’s review is a real 5-star review of the Seasalt Starter Pack.

The twelve products this ad shows. Each card links to its own product page.

Primary Text

P1 · Already working: one Pott, every season EditedRevised since your edit

We have revised this line since you edited it.

P2 · Built on what worked: one box EditedRevised since your edit

Each Starter Pack is one box with everything in it. There’s a handmade Pott, a candle refill and a matching MatchPott for your matches, in Seasalt, Orangery, Eden or Roses. Seasalt is our fresh, coastal one, with sea salt, lily of the valley and driftwood. After that, you only ever buy the candle refill.

We have revised this line since you edited it.

P3 · New: which size, for which room EditedRevised since your edit

There are three sizes of Starter Pack, depending on where you’d like it to live. The Petite is lovely on a bedside table or in the bathroom. The Standard is our most popular and sits nicely on a kitchen worktop. The Grand is for bigger, open-plan rooms, or if you like a stronger scent. Each one comes with a handmade Pott, a candle refill and a MatchPott, in Seasalt, Orangery, Eden or Roses.

We have revised this line since you edited it.

P4 · New: a customer review EditedRevised since your edit

"A beautiful tactile pott. The seasalt candle has an amazing scent. These candles last for hours and the scent is strong without being overwhelming." ⭐⭐⭐⭐⭐ Sue The Seasalt Starter Pack comes with the handmade Ocean Pott in a deep blue finish, a Seasalt candle refill and a MatchPott. When the candle runs out, simply refill the Pott and keep it for years.

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P5 · New: new to Pott? EditedRevised since your edit

New to Pott? The Starter Pack is rather a nice place to begin. You get a handmade Pott, a candle refill and a MatchPott, in whichever scent you fancy: Seasalt, Orangery, Eden or Roses. When the candle runs out, you keep the Pott and simply choose your next refill.

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Headlines

H1 Seasalt Refillable Candle Starter Pack (Standard Size) Edited

the product’s own name, filled in automatically for each card

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H2 One Pott. Many Refills. Edited

already working

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H3 2,000+ Reviews. 4.8 Stars. Edited

already working

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H4 Everything you need, in one box Edited

new

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H5 A candle Pott you’ll keep for years Edited

new

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